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Information architecture

Page layouts, user journeys and site maps, all based around the needs of your users

Why do we do information architecture??

Information architecture (IA) delivers:

  • Robust and effective content strategies, page and navigation design, information structures and categorisation
  • Intuitive and user-centred site maps, wireframes, user journeys and navigation structures
  • The foundations for digital platforms to have the best possible experience with increased task completion, improved conversion rates and maximised customer loyalty

What does IA involve?

Our approach typically spans a number of stages:

  1. We'll meet with and interview key stakeholders to start building a customer experience strategy based on a thorough understanding of your business needs

  2. Next, we usually conduct highly focused user research, including card sorting,?to give us and you a complete understanding of customer needs, goals and behaviours

  3. We'll produce a site map and page titles based around how your users think (and not how your organisation is structured)

  4. Based on both your customer needs and your business goals, we'll sketch out a navigation scheme so that customers can move around the site's information architecture quickly and effectively

  5. Next, we'll craft wireframes, the blueprints of the page designs that contain all the major elements of a real page without any visual design

  6. Finally, we'll convert the wireframes into a working prototype and carry out usability testing?on the prototype

Information architecture (IA) in action

When is the best time to do it?

After we've conducted user research and created initial design sketches, we'll work on the information architecture.

The IA informs the content strategy, as well as helping to organise and decide on page structures, hierarchies and user interactions.

Like what you see?

How exciting, let's get started

Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

  • Innovate

    We disrupt industries with new digital products and ways of working

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

    You are here

Tools we use to accelerate

We design to re-imagine and optimise digital (& non-digital) experiences

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we accelerate in action

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Brompton

    User-centred website redesign drives international growth for iconic brand


    Complete redesign leads to massive efficiency improvements

  • Museum of London

    Strategic redesign of online presence to help the museum "inspire a passion for London"

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