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User interface design (UI design)

Design of people-centred, efficient and delightful experiences for your digital products

Why do we do UI design and interaction design?

User interface design?and interaction design delivers:

  • People-centred and delightful interactions and user experiences
  • Visually successful interactions and interfaces suitable to your audiences
  • The foundations of a digital customer experience that increases task completion, improves conversion rates and maximises customer loyalty

What does UI design and interaction design?involve?

  1. The first step in UI design is to define user goals and develop a cohesive design strategy

  2. Enough planning – start sketching! After we agree the design strategy, we'll begin to sketch the interfaces and customer interactions

  3. Next is prototyping, using pen and paper or prototyping software to define the customer interactions

  4. We carry out usability testing?on the design prototype to validate and perfect the interactions and user interface

Interaction and UI design in action

Armed with an understanding of your users, we anticipate how someone might interact with a product, fix problems early and invent new ways of doing things.

Theo Jones

Creative Director, Webcredible

When is the best time to do it?

We'll start to consider interactions and user interfaces whilst creating wireframes.

We keep an open mind at this point and are prepared to challenge all assumptions. There's no such thing as a bad idea at this stage as we can validate all ideas when we do usability testing.

Like what you see?

How exciting, let's get started

Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

  • Innovate

    We disrupt industries with new digital products and ways of working

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

    You are here

Tools we use to accelerate

We design to re-imagine and optimise digital (& non-digital) experiences

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we accelerate in action

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Brompton

    User-centred website redesign drives international growth for iconic brand


    Complete redesign leads to massive efficiency improvements

  • Museum of London

    Strategic redesign of online presence to help the museum "inspire a passion for London"

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