See all Cultivate tools

Cultural change

An in-depth plan to prepare and guide your organisation through its digital transformation

Why do we focus on cultural change?

Digital transformation is much more than a change to products or technology. It's a fundamental change in the way your organisation works, from day-to-day processes right through to your organisation's culture.

We'll set you up to work with lean, Agile and iterative ways of working, so that your digital products continue to meet customer needs. We'll help you start introducing new ideas and ways of working to your team and organisation.

What does it involve?

Every culture change program is completely bespoke and will contain some or all of:

  1. Benchmarking current capability - We'll look at how your staff currently perceive digital through a series of interviews and surveys, so we can identify learning opportunities. We'll also find out if any staff are keen to become 'digital champions' to push digital within your organisation, with our support.
  2. Digital awareness sessions - We'll run a series of exciting events using practical examples to help your wider organisation understand how things work in an omnichannel world.
  3. Defining the digital innovation process - We'll work with your team to give them a well-defined toolset for doing customer research, generating ideas, prototyping and testing. These will allow you and your team to begin innovating on an iterative basis for all of your digital services/products.
  4. Targeted training - We'll train your teams either on-the-job using a live project, or set up a new innovation project where they can try their skills. We train people in a really interactive way, getting people to try things rather than us lecturing at them.
  5. Roadmapping - As your team develops and changes, we'll capture new ideas that come from them and your organisation to put together a long-term roadmap for change, guiding your organisation as it adapts its working culture.

We'll work with you to focus on organisational culture

Webcredible quickly understood us, working with key stakeholders to embed UX. Having them on-site was invaluable for upskilling, bringing teams together and defining a UX strategy.

Richard Shepherd

Product Director,

When's the best time to start cultural change activity?

Cultural change is of course a long-term process. We'll usually get going once we've done an audit of where you're at and engaged with senior stakeholders to get alignment on business goals (and get them on board).

We'll work with you from early on in the working relationship to establish goals and begin running workshops, classes, and activities to help get change started and build up your digital capability.

Like what you see?

How exciting, let's get started

Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

    You are here

  • Investigate

    We carry out research to understand your customer needs

  • Innovate

    We disrupt industries with new digital products and ways of working

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

Tools we use to cultivate

We transform businesses to embed innovation and customer-centred thinking

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we cultivate in action

  • SSE

    User experience partnership shapes rapid digital transformation

  • Age UK

    Digital transformation so Age UK can keep helping millions of older people love later life

  • VoucherCodes

    User experience transformation embeds user-centred practices into design process

  • Weatherbys Bank

    Redesign and build of a modern online banking platform, in line with the digital vision

Course basket x


Price per place

Add another courseCheckout

Pay now by credit card or later by invoice (invoice payments only possible if all courses are 3+ weeks in advance)