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Mobile & tablet strategy

Long-term vision and plan-of-action to optimise your mobile and tablet propositions

Why do we create mobile and tablet strategies?

Mobile channels are subject to sudden changes as new technology opens up new possibilities. A mobile and tablet strategy, in line with your customer experience strategy, will ensure customers' cross-channel experiences are as amazing as they can possibly be.

A mobile and tablet strategy delivers:

  • A mobile strategy that fits into your customer experience strategy, based on real customer and business requirements
  • Achievable goals for your mobile propositions
  • A highly innovative and optimised roadmap and designs for mobile and tablet apps and web

What does a mobile and tablet strategy involve?

The strategy must be yours, structured around both your business and user needs.?We go through a number of steps to deliver against your specific requirements:

  1. We collaborate with you throughout, ensuring we have a full understanding of your business goals and achieve buy-in from across the organisation

  2. We carry out research with your users to prioritise elements of the customer experience

  3. We work closely with you to produce a strategy that offers the right balance between business goals, user needs and technical constraints

When is the best time to do it?

A mobile and tablet strategy is best when informed by actual user research?and your customer experience strategy. You can then use it to guide you with launching mobile products, integrating disparate mobile platforms or renewing a dated strategy you may already have.

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Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

  • Innovate

    We disrupt industries with new digital products and ways of working

    You are here

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

Tools we use to innovate

We disrupt industries with new digital products and ways of working

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we innovate in action

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Public Health England

    Service design to integrate health apps into the NHS, changing how care is delivered nationwide

  • Charities Aid Foundation

    End-to-end redesign of white label donation service leads to large increase in donations

  • Weatherbys Bank

    Redesign and build of a modern online banking platform, in line with the digital vision

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