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Google Analytics & data analysis

Insight to highlight how users are interacting with your website and digital touchpoints

Why do we do web analytics & data analysis?

Analysis of your data (Google Analytics or other packages) delivers:

  • A high-level overview of existing user behaviour
  • Problem areas and drop-off points for us to focus on in any research we may be doing
  • User journeys into, through and out of your website and digital platforms
  • Noticeable trends across user journeys, devices used etc.

What does Google Analytics & data analysis involve?

Using your analytics package (e.g. Google Analytics), we evaluate how customers behave on your digital platforms. Typically we will:

  • Build a picture of which web pages are causing the most people to drop-off
  • Research how mobile and desktop users use your site differently
  • Find out who your most engaged user groups are
  • Analyse user journeys leading to goals (like a checkout process)
  • Explore how your marketing channels work together to deliver conversions

Web analytics and data analysis in action

Google Analytics functionality

We're experts at setting up and getting the most out of Google Analytics' functionality. We work with you to set up:

  • Custom reports and segments
  • Dashboards
  • Goal funnels
  • Events
  • Virtual page views
  • Campaign tagging
  • Customer experience analytics
  • Google Tag Manager?
  • Ecommerce tracking

When's the best time to do it?

We carry out data analysis at the start of any user-centred design process, helping to guide our strategy and design decisions. We then monitor your analytics on an ongoing basis to assess, tweak and optimise the end customer experience.

Like what you see?

How exciting, let's get started

Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

    You are here

  • Innovate

    We disrupt industries with new digital products and ways of working

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

Tools we use to investigate

We carry out research to understand your customer needs

  • Usability testing

    One-to-one research to understand how end users actually interact with your digital touchpoints

  • Google Analytics & data analysis

    Insight to highlight how users are interacting with your website and digital touchpoints

    You are here

  • Market & competitor research

    Research and analysis into the external factors that affect your organisation

  • In-depth interviews

    One-to-one discussions to get truly inside your customers' minds

  • Diary studies

    Detailed insights into real-time behaviour and feelings, recorded as they occur

  • Focus group research

    Facilitated group sessions to understand your customers' thoughts and behaviours

  • Guerrilla research

    Faster, cheaper and less formal research with customers wherever they might be

  • Card sorting

    Research method to organise the content and navigation of digital touchpoints

  • Ethnography

    Shadowing your audiences in their natural environment to gain in-context insights

  • Personas

    Fictional characters typical of your target audiences and based on research findings

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we investigate in action

  • SSE

    User experience partnership shapes rapid digital transformation

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Public Health England

    Service design to integrate health apps into the NHS, changing how care is delivered nationwide


    Ongoing program of research to help users more easily plan holidays

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