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Guerrilla research

Faster, cheaper and less formal research with customers wherever they might be

Why do we do guerrilla research?

Guerrilla research?delivers:

  • Quick, inexpensive feedback from your users
  • Just enough insight to make swift, informed decisions
  • An immersive experience that the whole team can take part in

Guerrilla research is a great tool although insights can sometimes be a bit shallow and narrowly focused. It should be used in certain situations when a project requires it but not usually as a replacement for in-depth exploratory research.

Types of guerrilla research

There are a number of techniques we used that encompass guerrilla research, including:

Guerrilla user testing

Go to your users, don't make them come to you! Working in pairs we take our prototype out with us (on a laptop, phone or sketch) to a park, shop, cafe - wherever users might be - and approach people.

It's good to be flexible and react to the situation you're in, but we always prepare a set of research objectives beforehand so we ask the right questions.

Contextual user interviews

Interview people in their natural environment - their home, place of work or elsewhere. Doing the interview this way can yield exceptional insight into how users' natural environments affect how they use a product or service.

Field studies

Field studies enable you to be a fly-on-the-wall, observing first-hand where your product or service delights users and where it falls short or causes frustration.?

Guerrilla research taking place outdoors

When is the best time to do guerrilla research?

Guerrilla research is situational, and depending on the project it may or may not be appropriate.

It can be done at any point in a project with limited time and expense and works best when you want to do lots of quick rounds of research throughout a user-centred design project.

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Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

    You are here

  • Innovate

    We disrupt industries with new digital products and ways of working

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

Tools we use to investigate

We carry out research to understand your customer needs

  • Usability testing

    One-to-one research to understand how end users actually interact with your digital touchpoints

  • Google Analytics & data analysis

    Insight to highlight how users are interacting with your website and digital touchpoints

  • Market & competitor research

    Research and analysis into the external factors that affect your organisation

  • In-depth interviews

    One-to-one discussions to get truly inside your customers' minds

  • Diary studies

    Detailed insights into real-time behaviour and feelings, recorded as they occur

  • Focus group research

    Facilitated group sessions to understand your customers' thoughts and behaviours

  • Guerrilla research

    Faster, cheaper and less formal research with customers wherever they might be

    You are here

  • Card sorting

    Research method to organise the content and navigation of digital touchpoints

  • Ethnography

    Shadowing your audiences in their natural environment to gain in-context insights

  • Personas

    Fictional characters typical of your target audiences and based on research findings

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we investigate in action

  • SSE

    User experience partnership shapes rapid digital transformation

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Public Health England

    Service design to integrate health apps into the NHS, changing how care is delivered nationwide


    Ongoing program of research to help users more easily plan holidays

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